Frontier Group: Digital Transformation for a Global Retail "Imagineer"

UX/UI | Web Design | B2B Strategy

Role

UX Designer

Industry

Consultancy

Duration

3 months

01. STRATEGIC REALIGNMENT

From "Parent Company" to "Visionary Leader"

Frontier Group, with 30 years of expertise serving prestige brands like Prada, Chanel, and Gucci, faced a critical challenge: their digital presence was fragmented and failed to reflect their authority as a parent company.

I led the strategic repositioning to transform Frontier from a "traditional supplier" into a "Retail Imagineer." This involved redefining the brand architecture to unify sub-brands (Fanxin & BCR) under a single, visionary narrative, ensuring the group’s leadership in innovation and ESG (Environmental, Social, and Governance) was clearly communicated to a global audience.

02. EXPERIENCE ARCHITECTURE

Information Hierarchy for B2B Trust-Building

In the B2B sector, the primary goal of digital experience is building long-term trust. I restructured the site’s Information Architecture (IA) to turn 30 years of dense history into a streamlined, logic-driven journey.

Logic-Driven Navigation: I categorized extensive project portfolios into "Full-service Solutions" and "Sector Expertise," allowing high-profile clients to find relevant case studies instantly.
Narrative Flow: I optimized the user path from "Core Capabilities" to "Global Impact," ensuring that every touchpoint reinforced Frontier’s commitment to quality and sustainability.

03. DELIVERY EXCELLENCE & SYSTEMATIC DESIGN

The "Agency Standard": Precision, Efficiency, and Scalability

Working within the multi-tasks environment of Labbrand, I maintained a "zero-error" standard for all deliverables. I moved beyond static pages to create a scalable Design System.

Design System Construction: Developed a comprehensive UI library and CMF (Color, Material, Finish) specifications to ensure visual consistency across web and mobile platforms.
High-Fidelity Documentation: I produced rigorous interaction specifications that bridged the gap between design and development. This systematic approach reduced engineering friction and ensured the final product was a pixel-perfect realization of the brand strategy.

04. GLOBAL IMPACT & SUSTAINABLE EQUITY

Future-Proofing the Brand for a Global Market

To align with international business trends, I integrated Sustainability as a core pillar of the digital experience rather than an afterthought.

ESG Integration: I translated complex manufacturing standards into a compelling visual story, highlighting Frontier’s eco-friendly flagship projects.
Market Growth: The final platform serves as a powerful business development tool, strengthening Frontier’s equity in the global retail supply chain and providing a solid foundation for their continued expansion into international markets.